Our privacy policy

This Privacy Policy describes how BlackRidge L.L.C. and BlackRidge design Inc. (together, “BlackRidge,” “we,” “us,” or “our”) collect, use, and share information when you:

• Visit our website at https://blackridge.com (the “Site”);

• Interact with us via social media or digital advertising channels (e.g., Google, LinkedIn, Meta/Facebook);

• Communicate with us by phone, email, SMS, or other messaging platforms;

• Use any other products, services, or features that link to this Privacy Policy.

By using our Site or Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please refrain from using our Site or Services.

1. Information We Collect

1.1 Personal Information You Provide

We may collect personal information when you voluntarily provide it to us through online forms, scheduling tools, phone calls, SMS (including missed call text-back), or other interactions. This can include:

• Contact Details: Name, email address, phone number, mailing address.

• Business Information: Company name, job title, if you represent a business.

• Communication Records: Messages or other information you send us by email, SMS, or through our CRM platform, Instantly.

Note: We do not store credit card or payment details on our own servers. Any payment information you provide is securely processed by trusted third-party payment processors (e.g., Stripe, Paypal, venmo, etc.) in compliance with PCI-DSS standards.

1.2 Information Collected Automatically

When you visit our Site or interact with our digital ads, certain information may be collected automatically, including:

• Device & Usage Data: IP address, browser type, operating system, referring URLs, and pages viewed.

• Cookies and Tracking Technologies: We (or our service providers) use cookies, web beacons, and similar technologies to track how you use our Site, deliver relevant advertisements, and improve user experiences. For more information or to opt out of certain tracking, you can adjust your browser settings or see our Cookie Notice/Policy (if applicable).

1.3 Information from Third Parties

We may receive information about you from:

• Advertising Platforms: Google Ads, LinkedIn, Meta (Facebook/Instagram) for advertising/marketing purposes.

• CRM & Marketing Platforms: Fivenson Solutions may combine data from multiple sources to help us manage communications and leads.

2. How We Use Your Information

We use your information for various business purposes, including to:

1. Provide Services: Respond to inquiries, schedule appointments, and manage ongoing communications.

2. Improve Our Offerings: Analyze usage trends, measure the effectiveness of our ads, and enhance our Site and Services.

3. Marketing & Advertising: Send promotional messages or show you personalized ads based on your browsing behavior or interests, in line with applicable legal requirements.

4. Protect Against Fraud: Detect and prevent malicious or unauthorized activity and maintain the security of our systems, this may include financial fraud.

5. Legal Compliance: Fulfill legal obligations, respond to lawful requests, and enforce or defend our rights.

2.1 SMS & Automated Communications

We use Instantly and notion to facilitate SMS communications (including a missed call text-back feature) with our customers. These SMS numbers are used for:

• Appointment Communications: We send automated text messages for appointment confirmations and reminders to customers who have booked services on our Site. This helps ensure customers are well-informed and reduces the likelihood of missed appointments.

• Promotional Notifications: Customers who have opted in will receive SMS notifications about promotions, updates, and new services. This direct communication helps keep our customers engaged with our latest offerings.

• Sales Communications: Our sales team may send personalized SMS messages to clients who have agreed to receive such communications. This direct line enhances our ability to build and maintain customer relationships.

We adhere to all regulatory requirements and obtain explicit opt-in consent from recipients where required by law. You may opt out of SMS at any time by replying “STOP” to any message we send or by contacting us at privacy@BlackRidge.com. Standard message and data rates may apply.

3. How We Share Your Information

We do not sell your personal information. We may share information with:

1. Service Providers: Third-party vendors that perform services on our behalf, such as Fivenson Solutions (CRM), payment processors (e.g., Stripe, Square), email service providers, and marketing platforms. These vendors only access your information to carry out tasks at our direction and are obligated not to disclose or use it for other purposes.

2. Advertising Partners: Google, LinkedIn, and Meta (Facebook/Instagram) may receive pseudonymized or aggregated data for ad targeting and measurement.

3. Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, information may be transferred.

4. Legal Compliance: Where required by law or in response to valid legal process, or to protect the rights and safety of BlackRidge, our customers, or others.

4. Data Storage & Security

We do not store your personal data on our own servers. Instead, data is maintained by our third-party service providers (e.g., Notion) using industry-standard security protocols. We strive to use commercially acceptable means to protect your personal info; however, no method of electronic transmission/storage is 100% secure.

5. Your Choices & Rights

5.1 Marketing Communications

• Opt-Out of Emails: You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails or by contacting us directly at privacy@BlackRidge.com.

• Opt-Out of SMS: You can stop receiving SMS messages at any time by replying “STOP” to any text message we send or by contacting us at privacy@Blackridge.com. Standard message and data rates may apply.

• Cookies: Adjust your browser settings to refuse cookies or to alert you when cookies are being sent. Note that disabling cookies may affect some features of our Site.

5.2 California Privacy Rights

If you are a California resident, you may have the right to request:

• Access: The categories and specific pieces of personal information we have collected about you.

• Deletion: The deletion of your personal information, subject to certain exceptions.

• Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To submit a request or designate an authorized agent, please contact us at privacy@BlackRidge.com. We may verify your identity under law before fulfilling your request.

6. Children’s Privacy

Our Site and Services are not directed to individuals under 18. We do not knowingly collect personal information from anyone under 18. If you become aware that a child under 18 has provided us with personal information, please contact us at privacy@BlackRidge.com so we may delete such information.

7. “Do Not Track” Signals

We currently do not respond to “Do Not Track” (DNT) signals because no industry standard has been established. You can still disable certain tracking by adjusting your cookie settings or using third-party browser plugins.

8. External Links

Our Site may contain links to external websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review their privacy policies.

9. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting the revised policy on our Site. We encourage you to review this page periodically for the latest information on our privacy practices.

10. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

BlackRidge L.L.C. and BlackRidge Inc.
MI, United States
privacy@Blackridge.com